I've been a copywriter for 20 years. In that time, I've written for some of Canada's most iconic brands and companies including Canadian Tire, Tetley, Kraft Foods, RBC, Scotiabank and more.
I've created concepts for creative ad agencies, crafted copy for corporate clients and produced content for scrappy independent organizations. In fact, I've created everything from posters to packages, websites to collateral, and sales guides to style guides. Plus, my work has won over a dozen industry awards.
In addition to writing, I consult on content projects, and I love sharing my knowledge and helping others become more powerful, impactful writers.